Marketing and Entrepreneurship

Program Description

In Marketing and Entrepreneurship, students will be creating virtual businesses that will compete with over 5,000 other student-driven virtual businesses around the world.  Their class period will be utilized to complete the daily tasks that are necessary to run a business.  Students will learn business and marketing basics. This includes all activities related to moving a product from manufacturer to final customer. Students gain realistic professional experience through membership in DECA, an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service. DECA is co-curricular and designed to increase a student’s understanding of marketing principals, leadership skills, personal and professional development.  Skills and knowledge learned in class and through DECA are put into practice through the School Store: The Bodega Gift and Snack Shop. Field trips, guest speakers and Co-Op (work experiences) expose students to the "real world" of business and marketing. 

PRINTABLE VERSION

 

Related Professions

Marketing Executive
Entrepreneur
Public Relations
Management
Sales Representative  

Possible Certifications

ASK Certification –Assessment of Skills and Knowledge for Business  

Possible College Credits

VE NOCTI National Assessment
State of Michigan Marketing Assessment



Scholarships

Northwood University: $1000/year



Articulations

Baker College
Delta College 
Davenport
Ferris State University
Mott Community College
Oakland Community College

2015-16 Accomplishments

Community Service Projects: 
• MDA Shamrocks & Miracle Minute
• Food Drive for Community House of Hope
• Can drive for Hudson (child fighting cancer)

DECA Competitions and Conferences:   deca.org 
• State Leadership Conference (Cobo Hall)
• Sports and Entertainment Marketing Conference (Palace of Auburn Hills)
• District 1 Competition (Saginaw Valley)
• State Career Development Conference (Cobo Hall)
• International Career Development Conference (Nashville, Tn)

Virtual Enterprises International:  veinternational.org
• State Leadership Conference (Base Camp, Flint, Mi)
• Mid-West Trade Show (Pigeon Forge, Tn)
• Great Lakes Trade Show (Holland, Mi)
• Business Plan Competition (Holland, Mi)
• Annual Report Competition (on-line)

Miscellaneous:
• Fashion Show
• Zehnders, Frankenmuth, Mi

 

PAST EVENTS AND ACCOMPLISHMENTS

2014-15
  

Videos



Contacts

Teacher: Carrie Smith
Email: 
csmith@lapeerisd.org
(810) 664-1124 ext. 4154
  
Paraprofessional: Katie Dodds
Email: 
kdodds@lapeerisd.org
(810) 664-1124 ext. 4154